Fifteen locations across our country are featured in the new, limited-edition packaging for the famous hazelnut and cocoa spread, with Cieza being one of the chosen ones.
An initiative with which Nutella encourages us to rediscover the beauty of our land, showing us that enjoying life is closer than we think, right in our own homes.
Our country offers a wide variety of landscapes and unique traditions in every corner. From north to south and east to west, our land hides countless tourist treasures that truly deserve recognition and appreciation for their distinctive beauty. This is one of the reasons why the famous hazelnut and cocoa spread, Nutella, has launched the "We have the best at home" campaign, launching a limited edition of its iconic jars, featuring 15 photographs of spectacular landscapes in our country.
With this initiative, Nutella seeks to encourage people to visit and rediscover our homeland, promoting the country's many tourist attractions. One of the fifteen landscapes featured on its new, limited-edition packaging is Cieza, in the Region of Murcia.
CIEZA
In Murcia, in addition to the Mediterranean, we can find iconic sites like Cieza, declared a UNESCO World Heritage Site for its cave paintings at the Almadenes site. This unique site has a deep-rooted Moorish past, transporting you back in time as you stroll through its charming streets or peach orchards that paint the landscape a vivid pink. Keep an eye on the calendar if you want to see this colorful phenomenon, as it only lasts a few days a year (February and March).
WE HAVE THE GOOD THINGS AT HOME
You don't have to travel far from your own home to discover exotic, unique, and different places, enjoying the pleasure of travel. Nutella's new campaign aims to celebrate the beauty of our country, paying homage to its diverse landscapes. The 15 landscapes chosen to temporarily occupy its collectible jars are very diverse, taking into account the varied contrasts offered throughout the country.
Apart from Cieza as one of the places honored, we find in the iconic Nutella jars emblematic sites such as Teide (Tenerife), Cala Macarelleta (Balearic Islands), Montserrat (Barcelona), Debod Temple (Madrid), Haro (La Rioja), Mijas (Málaga), Consuegra (Toledo), Picos de Europa (Asturias, Cantabria and León), Playa de las Catedrales (Lugo), Selva de Irati (Navarra), Hondarribia (Guipúzcoa), La Albufera (Valencia), Rambla de Barrachina (Teruel) and Meandro del Melero (Cáceres and Salamanca).
Within our country, we have many more destinations worth exploring. Each place has its own unique characteristics and distinct attractions that make it special. Our country, in particular, offers a wide variety of interesting options for all tastes, allowing us to soak up the beauty of our landscapes, taste the typical local cuisine, and learn about the different cultures and unique traditions. These fifteen landscapes are undoubtedly worth visiting and rediscovering, because the best things are right at our fingertips, right in our own backyard.
