Spain in Bloom is organizing a visit to the almond and peach blossoms in Mula and Cieza to attract Japanese tourists.

● The fam trip, which was supported by both city councils and the ITREM (Spanish Institute of Environmental Studies), consisted of a two-day visit by the Japanese tour operator Kuoni Tumlare to these blooming areas in the Region of Murcia.

● They were able to learn about the tourist attractions of both flourishing destinations, as well as their cuisine and heritage, with the goal of attracting visitors from Japan in the coming years.

Spain in Bloom (www.floracion.es), which connects all destinations
with flowering as a tourist attraction of the country, organized the past 24th and 25th of
February a familiarization trip (fam trip) to the Region of Murcia with
representatives of the prestigious Japanese tour operator Kuoni Tumlare
(www.kuonitumlare.com) with the collaboration of the city councils of Cieza and
Mula and the Tourism Institute of the Region of Murcia. The objective of this
promotional action was to publicize the natural spectacles of the flowering of the
almond tree in Mula and peach blossom in Cieza, with a view to attracting flows
of visitors from Japan.

The first destination visited was the town of Mula

The program began with the arrival of the delegation headed by María Jesús
Vicente (destination management manager) and Ayako Totsuka (destination
development executive) and representatives of Spain in Floración a Mula, where
were welcomed by the town's mayor, Juan Jesús Moreno. After enjoying
of the local gastronomy at the Casas Nuevas Inn, they made a route
guided through the fields of almond trees in bloom, one of the most beautiful landscapes
emblematic of the country that has exponentially increased the arrival of
visitors this year and has the first flowering on the European continent, with
white and pinkish tones, and the largest extension of fields in production of
almond trees of the country.

Visit to the flowering fields of Cieza

On Tuesday, February 25th, it was the turn of the Flowering of stone fruit trees, in
peach special from Cieza. After resting in a charming accommodation in
the town, such as the Hospedería San Sebastián, with views of the flowering orchard with the
Segura River, were received by the councilor for tourism of the city council of the
locality, María Turpín, who explained the unique characteristics of this flowering of
13,000 hectares that stands out for having the greatest chromatic variety of flowers in the world.
world. Also in attendance was professor and photographer Fernando Galindo, who 'discovered' this phenomenon in the 1980s and promoted it.
which has become in recent years one of the best-known blooms
of the country.

The Japanese delegation was able to learn about the active tourism company Experiencias Turísticas (www.floraciondecieza.com) coordinated by Spain in Bloom, the flowering sites of Cieza such as the Mirador de la Macetúa, the Horno, and the La Floración Agrotourism Estate, where the Cieza Peach Interpretation Center is located. The visit continues through the Ricote Valley, visiting the Noria Grande de Abarán and the Mirador del Alto de Bayna, ending with a traditional meal in the panoramic restaurant. www.jardinesdevillanueva.es

This fam trip is part of Spain in Bloom's strategy to promote the country's flowering destinations associated with the brand and the Spain in Bloom Club in international markets. This initiative received the award for Best Active Tourism Product in the country at the last edition of Fitur. The visit by Kuoni Tour, one of Japan's leading tour operators, represents a key opportunity to attract Asian travelers interested in unique natural and cultural experiences.

 

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