Holy Week in Cieza has passed, but it hasn't gone unnoticed. Virtual events and memories.
to the participants of this genuine celebration in this town -Cieza- of 35,000
inhabitants located in the Mediterranean region of Murcia, in Spain, have been a success
The call to action was made through social media and regional television.
A festival on the verge of being declared of International Tourist Interest, especially
for the beauty, emotion, and artistic value of its Good Friday processions, and
which has not been brought down by the COVID-19 pandemic. In fact, everything
contrary.
The Cieza City Council, together with the Board of Brotherhoods, programmed for this
Holy Week, a full program of events reminiscent of the traditional festival and
with which they intended to save this 2021 - the second without celebrations - from the best
as possible. That's why a series of activities were devised and broadcast
virtually and which served to keep the flame of Holy Week alive,
Remembering each day of this magical celebration, through interviews and images of
past editions.
Good Friday
The culmination of the program took place on Good Friday, the most anticipated moment.
of Holy Week in Cieza. Thousands of people from all over the world witnessed a
an unprecedented musical and religious experience in the world of Holy Week, and that
It transported the people of Cieza and lovers of this festival located all over the world to
an almost real-life setting for this very special day. They were able to witness fragments of the
processions, identifying the characters in the floats and even listening to the marches
processional floats that performed live in previous sessions recorded at the Theatre
Capitol complies with all the safety regulations established by the protocol
COVID.
The program broadcast by Redes and the regional television station of Murcia featured a
A special dedicated to the Procession of the Penitent, a second part to the Procession of the
Holy Burial, and a special final program on Good Friday with interviews
customized.
Some programs featured real images of the processions from years past.
Previous fragments of the processions and their characters captured in the Theater in the
the aforementioned performance and the interpretation of marches by the Group
Musical Averroes of the OJE of Cieza.
A spectacle never before seen, and which, in the words of the mayor, Pascual Lucas,
“He moved the people of Cieza, reminding them that the future is possible, it is near and
that we will soon be able to experience firsthand and in the streets during our Week
Holy Week. Cieza couldn't afford to go two years in a row without it. Let's hope that
"In 2022, our Fiesta will return to the streets."
A special Holy Week filled with images, music, memories and characters
related to Holy Week that served to show the world the fervent
devotion that Cieza experiences and that confirms its genuine motto which reads: Holy Week of
Cieza: A town, a passion, a feeling.
Global data
A detailed analysis of this week's social media audience data
Santa Ciezana yields some interesting audience and follower data; both
both quantitatively and qualitatively. Thus, between March 15 and April 5, the Networks
Social events from Holy Week in Cieza garnered 400,000 impressions, close to
50,000 interactions with people from all over the world. Nearly
150,000 views of the videos produced for this virtual Holy Week.
Regarding the broadcasts on Murcia's regional television, the response
Also exceptional, with more than 60,000 people connected to the signal on Friday.
Santo, being one of the most watched programs of the day.
Regarding the origin of the people who connected to the Networks
Social events during Holy Week in Cieza to enjoy this cultural spectacle-
The religious landscape is very diverse, with a strong response in the Americas.
especially in Mexico, the United States, Colombia, Peru, and Argentina. But also
It was very popular in Germany, the United Kingdom, Italy, Oceania, India, Sweden and Norway.
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