According to LUCA indicators (data provided by the antennas of Telefónica and its subcontractors), the "Floración 2023" event in Cieza has registered a significant increase in the number of visitors, estimated to reach 45% compared to the previous edition.
Over the course of this year, the number of visitors recorded in a given municipality has doubled compared to the previous year. In fact, during the month of March of this year alone, more than 40,000 visitors were recorded (44,440 to be precise), and only in the reference location.
Within the visitor population, two groups must be distinguished: tourists and hikers. Tourists are those who spend the night at the site, while hikers stay only for the day.
Among them, it can be highlighted that 53% correspond to tourists and the remaining 47% to hikers, therefore, for the first time a greater number of tourists than hikers is observed.
Regarding the origin of visitors, it is observed that in February, 451% of them came from other countries, while 551% were from Spain. During March, an increase in the presence of international visitors was recorded, representing 511% of the total, while the remaining 491% came from Spain.
The two countries with the largest number of tourists are France and Germany, with 6,751 and 4,671 respectively. Of the visitors from Spain, Alicante is the province with the largest number of visitors, with 11,257, followed by Valencia, whose contribution is significantly lower, with 3,663 visitors. Also notable are visitors from Hellín, with 3,679, followed by Molina de Segura, with 3,398.
The Tourist Office has served approximately the same number of visitors in person as in previous editions, given the improvements made to other online tourist information services, which are more common today, and which the office is working on to improve the quality of its tourist service. Telephone requests for assistance increased by 15%, and email by 12.2%. Visits to information websites increased by 67% compared to the previous season, and service through Google services was 47.1% higher than in the 2022 edition.
Finally, it's worth highlighting the SaborArte Gastronomic Fair, one of the pillars of the Floración tourism and economic project. Once again, the figures reflect its success: the Fair was warmly received by the public and industry professionals, all tickets were sold, and nearly 63,000 people consumed the Fair.
Source: Cieza City Council.
Photo: Cieza In Your Hand.
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