Cieza launches its new tourism brand with the slogan 'Cieza, Land of the Senses'

Last Thursday, the Capitol Theatre in Cieza hosted the presentation of the town's new tourism brand, an event that brought together prominent representatives from the public and private sectors. The event featured the participation of the Director General of the Murcia Region Tourism Institute (ITREM), Juan Francisco Martínez Carrasco, and the Mayor of Cieza, Tomás Rubio, who emphasized the importance of this milestone for promoting Cieza as a tourist destination.

The process that has shaped this new tourism brand has been led by Agromarketing, which has been working extensively since last August on structuring the municipality's tourism resources. In the first phase, a comprehensive inventory of 88 tourism resources in Cieza was compiled, covering diverse aspects such as nature, heritage, culture, gastronomy, festivals, museums, and themed routes, providing for the first time a complete overview of the municipality's tourism potential.

Based on this technical analysis, the new Cieza Tourism Brand was designed, with a clear focus on sustainable, experiential, and inland tourism. The destination's distinctive attributes were defined, such as its flowering vegetation, heritage, landscape, traditions, and the hospitality of its inhabitants.

The result of this work is a brand with its own identity, supported by the slogan 'Cieza, Land of the Senses,' which invites visitors to experience an immersive journey through the five senses. This slogan redefines the previous one, 'Cieza, much more than what you see,' and highlights Cieza's connection to its fertile land, its history, and its agricultural traditions.

The new brand design features a dynamic and versatile logo that adapts to the municipality's various tourist attractions. Using the letter "C" from Cieza as a container for the town's coat of arms, the logo reflects the concept of gathering and harvesting, an act deeply rooted in Cieza's identity due to its connection with peach cultivation, a symbol of the hospitality and generosity of its inhabitants.