The Cieza Municipal Library hosted the official presentation of the Cieza Tourist Brand Product Club, a key initiative to structure, professionalize and strengthen the municipality's tourist offer through collaboration between the public and private sectors.
The event brought together around twenty local tourism businesses, including accommodations, hotels and active tourism companies, who learned firsthand about the foundations, objectives and opportunities offered by this new collaborative working model.
The Product Club was created with the aim of uniting the sector around a common strategy, based on quality, sustainability and the creation of distinctive tourist experiences.
The Product Club is configured as a cooperation tool that will allow companies to be grouped under common standards, with the aim of designing and marketing structured tourism products that highlight the main resources of the municipality, such as its natural, cultural, gastronomic and landscape heritage.
Among its main lines of action, the project includes the creation of integrated tourism experiences, the development of joint promotional activities, the improvement of business competitiveness, and specialized training for professionals in the sector. It will also facilitate the integration of businesses into marketing channels and campaigns linked to the Cieza Tourism Brand.
One of the highlights is the Club's collaborative approach, which will allow member companies to benefit from greater visibility, positioning and access to promotional tools, as well as fostering synergies between the various tourism agents in the municipality.
During the day, the membership requirements, the operation of the Club and the direct benefits for participating companies were also addressed, emphasizing the importance of working under quality criteria and commitment to the destination.
The meeting concluded with a participatory session in which attendees were able to put forward proposals and share impressions with the tourism councilor of Cieza, María Turpín, demonstrating the sector's interest in being part of this initiative.
With the launch of the Product Club, the Cieza City Council takes a decisive step in consolidating its Tourism Brand, opting for a development model based on cooperation, innovation and the generation of added value for the destination.
In a few days, the website will be available with all the information about the Product Club and the membership form.
The Product Club project is co-financed by Next Generation funds from the European Union.
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