The PGI Melocotón de Cieza has presented its new campaign with Encarna
Talavera as godmother. The Protected Geographical Indication (PGI) Peach
Cieza held an institutional event this morning in the plenary hall
of the Cieza City Council to present its new promotional campaign
peach from Cieza with the relief as godmother of honor between the soccer player
Ciezano Isi Palazón and the Murcian journalist Encarna Talavera.
The event was attended by various authorities and personalities from the field
institutional and agricultural, among them the mayor of Cieza, Tomás Rubio; the
Councilor for Agriculture, Manuel Martínez, and the President of the Council
Regulator of the PGI Peach of Cieza, Manuel Ruiz. They have also been
representatives of the producing companies that are part of the PGI,
Alimer, Thader Cieza, La Vega de Cieza, Pitiso, and Distinet, thus showing the
sector support for this new campaign.
Under the motto 'We share the most unique thing we have', the PGI Peach of
Cieza continues the campaign with a slogan that seeks to continue building the
National recognition of the Cieza peach as a quality product
differentiated. This year, the campaign has taken a significant leap forward in terms of
national, with the broadcast of television spots during the months of July and
August on general channels, reinforced with promotional content in
social networks. All this with the aim of promoting and increasing the visibility of a product as unique as the Cieza peach and highlighting the
work of producers and farmers.
Encarna Talavera takes over from Isi Palazón
After a year as the image of the PGI Melocotón de Cieza, Isi Palazón hands over the
witness as campaign sponsor to Encarna Talavera, renowned journalist and
Murcian communicator, always linked to the promotion of the territory,
the culture and agriculture of the Region of Murcia.
"The choice of Encarna Talavera is a response to her work of dissemination and support
to the Region, as well as to his role as a close, committed and
great ability to connect with the public. His involvement with the land and its
media visibility makes her an ideal godmother to continue with
this promotional campaign.”
Talavera has expressed her gratitude for the appointment, stating that “being a godmother
means “making a commitment to the peach of Cieza, to the people of
Cieza and its traditions, with the root of the peach.”
Tomás Rubio, for his part, has pointed out that, with this act, "we celebrate the
value of what is ours, we pay tribute to the soul of our land: the countryside,
Our farmers. It is the effort of those who work the peaches of Cieza,
fruit of our identity and our flag, being the best ambassador of
our city." Regarding the new godmother, the mayor stressed that "she will
Bring freshness and closeness to the PGI project. Your name is a sure hit.
Because you know how to tell stories, and now you're going to tell the story of the peach.
from Cieza”.
The Protected Geographical Indication Melocotón de Cieza includes the varieties
traditional Baby Gold and Romea, grown in the municipality of Cieza. Its
Recognition as a PGI guarantees its origin, quality and the know-how of generations of farmers who have turned this product into a symbol
of local identity and economic engine. The PGI seeks to protect and promote
this unique product, as well as giving visibility to the effort and the
Professionalization of the Cieza agricultural sector. The European quality seal
guarantees its authenticity and represents an added value in national and international markets
international.
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